Deceivingly Strong Information Scent Costs Sales

"Users will often overlook the actual location of information or products if another website area seems like the perfect place to look. Cross-references and clear labels alleviate this problem. "

Although 'dated' a bit, Nielsen's Alertbox article raises many relevant issues about human behavior and search. Take a few minutes to read the article on Alertbox. We will review and discuss in class during week 4.

Also, read a companion article at Useit.com on Information Foraging and Google