Still in beta development, designer and developer Igor Plaksiy included user feedback to create AmuTrade's branding, product development and usability.
Goals for the online auction business were mainly focused on creating immediate trust with this new business, and to motivate customers to 'move into' the online site. Further, ease of use was a main consideration for the target audience.
This auction start-up is a "new way" to buy and sell arcade and vending equipment for its industry.
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